This is the second year in a row for the annual Binary Tree Partner of the Year Awards. The 2011 awards winners were recognized at a Binary Tree reception last night during the 2011 Microsoft Worldwide Partner Conference (WPC 2011) in Los Angeles. 
Below is the list of the 2011 award winners:
2011 Partner of the Year Award Winner - Global Systems Integrator in North America
2011 Partner of the Year Award Winner - Global Systems Integrator in EMEA
2011 Partner of the Year Award Winner - Global Systems Integrator in Asia Pacific
2011 Partner of the Year Award Winners - Regional Systems Integrators in North America
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Posted by Walter Monasterio, Microsoft Corporate and Regional SI Alliance Manager
Growth in business is great. It’s an objective that every company strives for day after day, month after month, and year after year. Most people I speak to envision growth in business as a time when sales and marketing are working in great synergy, sales reps can’t keep up with the demand, and products are flying off the shelves. Business growth is a good challenge. Wait a minute …did I say “challenge”?
When a mid-size company needs to scale into new countries, it can be an exciting, but somewhat daunting task. It would be great to have endless cash to put infrastructure in place in each country, but that’s not a luxury often available even to the largest enterprises. In order for Binary Tree to scale into new countries to meet the needs of our customers, we need to grow through partnerships in these geographies. So off we go to meetings, training, and conferences with our suitcases packed, and update our Facebook statuses from airports and hotels. In the time that we spend with customers and partners during our travels, we do our best to assess a new market and identify future opportunities for continued growth. Sometimes the report says we may need to invest with a Binary Tree sales/channel/technical resource in that area. In most cases, however, we identify success by investing in a local partner. Helping them through training and enablement to master our solutions and approach can provide an immediate service offering for customers in that geography. 
In addition to a local presence, we need strategic insights to get rolling in a new area. When trying to expand or break into other countries, our partners are vital to us getting this done quickly and smart. Whether it’s with a Regional SI or GSI, each organization gives us a peek into how their customers evaluate solutions. There are so many different subtleties in different parts of the world when it comes to how and when business is done that our partners are often the best tour guides. The ecosystem that they work in every day has all the information we need for success in a new market.
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