Greetings from sunny Florida! This week I'm attending the seasonal DevConnections
show in Orlando. This is a great event as it brings together Microsoft infrastructure focused technologists all under one roof and offers sessions ranging from SilverLight programing to SQL tuning. And of course, no event would be complete without a healthy dose of discussions focused on Microsoft Exchange.
I’ve been in the software industry for 10 years, and one thing I’ve learned is that you can never talk to enough people or get too much feedback. For all of the phone calls (oh so very many) and customer visits, there's nothing really comparable to the interactions you experience at a conference. You’ve got 30 seconds to find a technology fit, gauge interest, scan a badge, and schedule a product demonstration.
And when you find a match, the results can be awesome. I’ve been working on Binary Tree’s Exchange migration tool, E2E Complete, from the very beginning, and I can deliver a concise sound bite with nary a thought. So even though I dread the long hours of a conference, I am well suited to work these events. So when you get people staring at your booth and they say, “So what do you guys do?”, I can hit them lickity split.