Binary Tree's Good Migrations Blog Tags

Celebrating Binary Tree Partner Achievements in 2011

It’s that time again! Time to recognize, honor, and celebrate Binary Tree’s global and regional systems integrators for their remarkable work and impact in the Microsoft Exchange migration and Microsoft SharePoint migration marketplace using Binary Tree solutions.

This is the second year in a row for the annual Binary Tree Partner of the Year Awards. The 2011 awards winners were recognized at a Binary Tree reception last night during the 2011 Microsoft Worldwide Partner Conference (WPC 2011) in Los Angeles.

Below is the list of the 2011 award winners:

2011 Partner of the Year Award Winner - Global Systems Integrator in North America

2011 Partner of the Year Award Winner - Global Systems Integrator in EMEA

Sogeti

2011 Partner of the Year Award Winner - Global Systems Integrator in Asia Pacific

2011 Partner of the Year Award Winners - Regional Systems Integrators in North America

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Posted on 7/14/2011 9:30:00 AM | with 0 comments

Building a Partner Channel for Growth

Posted by Walter Monasterio
Microsoft Corporate & Regional SI Alliance Manager

A partner channel business model is a great way for technology companies to expand their addressable market. More inroads to customers will mean more business opportunities, plain and simple. In return, the partners are allowed to re-package and re-sell the solution for profit or receive a fee for distribution. So there it is in a nutshell, Partner Channel 101.

As a channel manager at Binary Tree, there's one question I always hear; “what is it that helps build a good partnership?" The obvious answer, of course, is shared customer leads and mutual business opportunities, but I don’t think that's the complete story. In my humble opinion, the customers will vote with their budgets for the most effective partnerships. It's our job to meet a customer’s business needs. If we can bring more “full-featured” solutions to the table through a partnership that leverages the unique value of each organization, then it’s a win-win-win.

When customers come to Binary Tree looking for help to re-platform their messaging system to Exchange, or to migrate their legacy business applications to SharePoint, it is a huge, potentially career altering decision. It usually involves large budgets, some tolerance for risk, and the real willingness to look for business value beyond “if it isn’t broken don’t fix it”. At Binary Tree, we’re successful when we work with our partners to minimize the perceived risk in taking the journey to the Microsoft platform.

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Posted on 4/7/2011 9:00:00 AM | with 0 comments