BinaryTree

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Binary Tree's Dedication to Partner and Customer Support
by Traci Blowers, Director of Alliances
 
There’s just something about the power of the underdog. Since childhood, I always liked being “different”, and related to the unknown little guy up against the crowd favorite. Whether it was hearing my favorite childhood Bible story of how Goliath the Giant was brought down by David’s slingshot, or watching the US Hockey Team prevail during the “Miracle on Ice” at the 1980 Olympics, the ability of the little guy to come out on top has always mesmerized me. Looking back, the thing that thrilled and captivated me was how an underdog - up against seemingly invincible opponents - just might somehow manage to blend knowledge, skill, and even luck, to win.  
 
Underdogs have to be flexible and nimble – and they can never give up. I always bet on the underdog.
 
It should come as no surprise that I’ve relished the market position of underdog while building the Binary Tree Partner Channel. From where I sit, it’s been a fantastic ride watching Binary Tree go toe-to-toe against Goliath-like competitors, and find abundant opportunities, not only in project success, but in partnership within the Microsoft Partner Channel. One of the best things about my job as Director of Alliances is the opportunity to change people’s minds about what value Binary Tree can bring to a project, a practice, or a market. I spend all day, everyday, helping our partners worldwide leverage the power of Binary Tree’s people, processes, and technologies to address complex challenges. 

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Posted on 02/03/2011 9:06:05 | with 0 comments