Thoughts on Case Studies and How They Are Used to Evaluate Migration Solutions

By Rennie Filler, Online Marketing & Social Media Manager

Case studies are powerful tools. They are one of the most effective ways for Binary Tree and our Partners to share our customer migration experiences, as well as our capabilities as we continue to grow as a leading provider of enterprise messaging and application migration software.

From the beginning, case studies have consistently helped us to explain to potential customers why someone selects Binary Tree software to ensure that their migration project is a success. Our case studies also help to provide a platform that allows us to detail the benefits of our software in a real-life situation that potential customers can easily relate to. It’s our goal to make sure that we’re consistently providing our customers with the knowledge and tools they need to fully educate, enable, and empower themselves, their project teams, and their executives – and we’ve found that customer case studies are a key piece in ensuring that we achieve this goal.

Sure, we offer tons of marketing collateral, brochures, videos, and slide decks on our website that detail, demonstrate, and highlight all of our migration software and solutions, but we understand that there’s nothing like hearing what it’s really all about from a peer or someone at a similar organization with a related project.

I can’t remember the last time I purchased something online without meticulously reading almost every customer product review before making my final purchasing decision. By reading the customer reviews, my goal is to understand the buyers’ need, their selection process criteria, and ultimately their experience and overall feeling towards the product once they got it home and used it. It’s important for me to know from a customer’s point-of-view the kind of experience they had from beginning to end before making my final decision. So, just like an online product review, Binary Tree’s goal is to showcase our customer’s point-of-view and their personal experience working with our Partners and using our software.

In order to fully equip our customers with real world, “straight from the customer’s mouth” migration project scenarios, we do our best to ensure that each case study we undertake discusses and details the customers' key business needs. Also, we make sure to review and examine the products, solutions, and Binary Tree Partner used to complete the migration project. Finally, we conclude with details regarding the outcome of the project and the overall benefits of the transition within their organization.

We recently developed a case study for the United Al Saqer Group, a diversified conglom

erate that owns Abu Dhabi Motors, the exclusive importer for BMW, Mini Cooper, and Rolls-Royce in the United Arab Emirates. The company recently migrated 600 Lotus Notes user accounts, email, contacts, and calendars to Microsoft Exchange with the help of InnoKAT, a Binary Tree Premier Partner and Microsoft Gold Partner. InnoKAT offers expertise and services for companies migrating to Microsoft Exchange environments. InnoKAT has several offices in the UAE and in Saudi Arabia to deliver IT solutions for enterprise customers.

If you have an upcoming Lotus Notes to Exchange migration project, the United Al Saqer Group Case Study may be quite helpful as you conduct your research and ultimately make a purchasing decision. To download the United Al Saqer Group Case Study, please click HERE or review summaries of other migration case studies HERE.

- Rennie

Posted on 6/30/2011 9:30:00 AM

Filed under: CMTforExchange, ExchangeMigration, ExchangeMigrationCaseStudy, InnoKAT, LotusNotesMigration, NotesMigration, UnitedAlSaqerGroup, AbuDhabiMotors

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